The Holographic Trend

The latest advancements in holographic materials and applications definitely suggest that the holographic trend is here to stay. Although holograms are futuristic, almost by definition, the sheer, pastel colors that are created by the diffracted light exert a romantic and soft effect.  When holographic materials are used in innovative and creative ways they can create magic! Here are some examples from various disciplines:



The Holographic Cube Building by Hiro Yamagata was originally created for the Guggenheim Bilbao Museum and it covered two buildings in holographic panels. The spectacular lighting effect that was created transformed the two buildings into dazzling works of holographic art. (images via: flickr and erickd)



Romanian studio Re-Act, together with architect Mario Kuibus created the interior for this flat, whose design is creating a holographic effect. (image via: designrulz)



From fashion heavy-weight Burberry Prorsum (left) to Hugo Boss (middle) and Jonathan Saunders (right), most fashion houses have celebrated the futuristic-looking holographic trend by using metallic colours and high-sheen fabrics. (images via:



American artist Jen Stark, used holographic paper and acid-free foam board to create this magnificent art piece called “Holographic Square”. (image via:



I find the graphic exploration of the holographic trend intriguing. Perfect example of how impressive and eye catching holography can be when used creatively, are these business cards that were designed by Denis Mallet for the Parisian art merchant Julien Hauchecorne. (images via: plentyofcolour)


Catwalk Design

While some fashion designers still prefer to show their collections in a simple, white, linear catwalk some others create a spectacle and introduce an atmosphere that abstractly contextualizes their designs. From the huge wind turbines and clean energy references in Chanel’s show to Louis Vuitton’s escalators the latest fashion week season has taken a very creative approach to catwalk design. It’s been almost a month since the Spring-Summer 2013 fashion weeks in New York, London, Milan and Paris have ended (so…apologies for delaying this post) I put together a collection of the most inspirational catwalk designs for this season:

Chanel: Many architects have tried not to allow wind turbines and solar panels ruin their designs but Karl Lagerfeld managed to make them look so aesthetically pleasing. Who knew that mundane looking wind turbines and a solar panel looking floor would be such a successful backdrop for a fashion show…

image via: the telegraph

image via: dazeddigital

image via: the national

image via: eternal-optimist

Louis Vuitton:  The escalator is a double entendre for the Louis Vuitton show because it is a symbol of both travelling, as such escalators is found in airports and train stations, but also of the shopping mall, the brand’s natural habitat.

image via: graziadaily

image via: static.guim

image via: purple

image via: zimbio

Kenzo: Kenzo’s show definitely established its comeback. The intense graphics and bold jungle prints, which were both on the actual catwalk and on the screen in the middle are definitely a reflection of the brand’s comeback collection.

image via: kayture

image via: kayture

image via: kayture

image via: dazeddigital

Christian Dior: Dior’s unconventional catwalk included ethereal sheer fabric, which looked like curtains and provided filtered, pastel coloured views of the outfits. The space looked like a fragmented building facade, where the models passed through its openings.

image via: en.vogue

image via: en.vogue

image via: thefashionoffice

Anya Hindmarch: Anya Hindmarch created of the most theatrical installations. The fairytale black and white display structure accentuated the colourful bags and accessories and the atmosphere was intensified by excellent lighting design.

image via: vogue

image via: poisepolish

image via: stylebistro

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